If you have read our “about” page, you then know that this blog uses the Lytro lightfield camera exclusively. BarFlySF is now an affiliate of Lytro, allowing us to pass on a 15% discount savings to you for the first time anywhere. This brings the 8GB camera down to less than $340 and the 16GB model for $425 (ordering details below). NOTE: This discount is not applicable for the newly announced ILLUM camera.

Will it replace your DSLR camera or iPhone and become the only camera you will ever need? Probably not, but it is really good at taking macro shots, especially food photos. Thanks to the large lens and constant f/2.0 aperture, it does not need any flash — even under low light conditions. The living picture capability is also social media-ready, since you can share your photos on most platforms including Facebook, Instagram, Twitter and WordPress blogs.

Check out this photo of pintxos from Donostia tapas in Los Gatos – the natural lighting of the oil could easily be blanched out with a flash. To see the Lytro living picture capability, click on different parts of the picture to refocus:

Lytro living pictures can also be shown in parallax, and now in 3D when projected onto a 3DTV. This parallax view of Baumé’s beef filet takes us on a journey through the potato and beet “structure” — this is just not possible with regular photos. Click to refocus, or click and drag to check out the parallax view (a single click returns to refocus view):

Not convinced of Lytro’s capabilities yet? It’s not just for food, although that’s our primary usage of it. Check out this last example by clicking on any part of the photo to reveal what we captured at the California Academy of Sciences (make sure to keep clicking in different areas to see the difference):

For a limited time, you can get 15% OFF your entire Lytro order, excluding shipping & handling fees. The discount will be reflected in the order review. Go to store.lytro.com and enter the promotion code “BARFLYSFEXTRA” (not case sensitive) during the ordering process.

The promotion is valid through June 30, 2014 on lytro.com only. Not valid with any other offer. No cash value. Void where prohibited. Offer may be cancelled or modified at any time.

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